
Networking • Nourishment • Knowledge • Navigating
Our Lunch & Learn Series is a dynamic program designed to engage, educate, and inspire the Philadelphia and Irish business communities.
Topic: Winning the Media Game with Newsjacking & Insight, Virtual Lunch & Learn
Guest Speaker: Kate Shields, CEO of Vault Communications

In today’s fast-moving media landscape, timing is everything. How can your business break through the noise and position itself as a trusted voice when it matters most?
Join communications leader Kate Shields, CEO of Vault Communications, for an engaging Lunch & Learn on how to harness the power of newsjacking—the art of connecting your brand’s expertise to breaking news and trending topics.
Kate will share:
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How to identify timely opportunities for thought leadership pieces
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Actionable tips to make newsjacking approachable, not overwhelming
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Best practices for storytelling that resonates with journalists and audiences alike
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How to build credibility and strengthen relationships with the media
This session is designed for B Corps, women-owned firms, Irish American businesses, and chamber members nationwide—with a special focus on the Philadelphia business community.
Location
Presented virtually via Zoom
Time
12.00 – 1.00 pm EST
Registration


