Philly-area start-up aims to put a sensor on the tap to measure beer drinking
Philly.com

Jamie Robinson got the idea for TAPP while enjoying a Guinness at McShea’s, his favorite pub in Ardmore. He wondered whether a sensor placed in a beer tap could help beer makers learn more about their customers and better market their products.

Now, West Conshohocken-based TAPP Technologies wants to provide beer companies with tools to engage consumers between their bar seat and the beer tap. At its heart is a WiFi-enabled sensor placed inside a beer tap that not only reports essential usage data but also enables beer companies to run interactive campaigns to entice drinkers, especially millennials.

TAPP’s sensor was developed with Irish Chamber member, West Conshohocken-based Ciright Systems, which manufactures TAPP’s sensors and owns part of the company. Robinson noted that TAPP’s patents are viable in more than 140 countries; the company hopes to launch in China, India, and Western Europe in the next three years.