The Three Types of International Partners You Need
By Rob Rae
Entering markets in new countries can be a daunting task for many businesses. However, market access and sustainable growth can be achieved if you have a strong network of local partners who provide valuable guidance and feedback. These partners span across several disciplines and areas of expertise and should complement similar resources back home. They can provide insights and direction specific to a new market expansion you are considering based on local knowledge and experience.
The partners who can truly add value to your expansion plans should fall into at least one – and hopefully all three – of the following types.
