1. Guinness cultivates its energy
Brands build sales by leveraging a strong legacy dedicated to customer loyalty and devotion. Arthur Guinness created the Guinness brand in 1759. He established the brewery and signed a 9,000-year annual lease paying 45 British pounds, or $75.60. Talk about thinking long term! From that humble beginning, the company has built a venerable reputation that it cherishes. The brand uses the symbol of the harp, and proudly refers to the founder’s wisdom and dedication to quality.




