12:00 pm - 1:00 pm

Webinar: Moving Your Event Online

Events in COVID times: Learn how to update and improve communication and technology 

These are challenging times and it is unlikely we will go back to the way things were — at least for a while.  As you look at how to continue to engage your audience and take your events online, the important things to consider are:  your event and communications strategies and the technology options that will work best for you.

This program will bring together event, video/technology, and communications experts who will provide:
– Suggestions for analyzing your current event portfolio to make informed decisions on what works best for your organization in terms of past performance, budgeting, donor engagement and overall participation
– Creative approaches for video messaging that can be produced in advance and interwoven with live components such as Q&A sessions and fundraising vehicles (auctions and appeals)
– Communications strategies to drive registration and retention as well as creating a social media plan around your virtual and hybrid events
– Contributions from leaders (representing both corporate and non-profit organizations) who have successfully moved events to a virtual or hybrid format


Irish Chamber member Jim O’Connor is the Executive Director of Development for St. Patrick’s College, Maynooth (Ireland).  His career spans more than thirty years in both senior sales and executive positions in the Financial Technology sector as well professional fundraising specializing in needs assessments, analysis, project development & implementation and performance monitoring.

As Principal at Modern Strategic Branding and Communications,  Irish Chamber member Kevin Connor leads an expert team of creative thinkers, artists and business strategists making sure start ups start UP, going concerns go further and businesses like yours attract prospects and profit. Kevin and his team enjoy putting humor, professionalism and salesmanship to work in helping extend the reach and effectiveness of your branded communications.

Rich Tolsma, president of Tolsma Productions, has been producing video content for corporations, nonprofits, healthcare, and education for longer than he’d care to admit. Much of his company’s work has been for use at conferences and events. Today’s challenges demand a new way of thinking creatively about video’s role as organizations take these events online. Rich and his team have embraced this challenge wholeheartedly.

Sharon McCullough formed Expert Events in 1992.   She works primarily with academic and non-profit institutions focusing on anniversaries, inaugurations, campaigns, and assessing fundraising event effectiveness.  Expert Events provides goal-setting and strategic planning as well as full-service event planning and production.

12.00 pm – 1.00 pm

Presented virtually



Contact Alanna Barry McCloskey at or call/text 215.772.3101

Webinar Etiquette
– Test your VIDEO and AUDIO prior to the meeting to make sure everything is working properly. Once the meeting is underway it will be impossible for us to troubleshoot.
– Make sure that you are facing the camera and do not have it facing the side of your face.
– Make sure to mute your line if you are not asking questions.
– Treat this like an “in-person” meeting and make sure you are distraction free.
– Be aware that in a video conference the camera is always on. So if you are distracted, it may be disruptive to others.