Reading Terminal Market launches $250,000 crowdfunding campaign to offset pandemic losses
Philadelphia Business Journal
Philadelphia’s historic Reading Terminal Market has launched a crowdfunding campaign for the first time in its 128-year history in efforts to offset losses from the Covid-19 pandemic.
Launched via online crowdsourcing platform GoFundMe, the campaign has a goal of $250,000 and will run through the end of 2020. As of early Friday afternoon, just over $11,000 had been raised from 116 people.
The cash will go toward helping the public market stay open seven days a week, maintaining peak HVAC and ventilation operations, and subsidizing the extra cleaning and disinfecting practices in place during the health crisis. The fund will also help one of the city’s most popular attractions continue offering its various events and community programs, such as nutrition programs and food rescue collaborations with other local nonprofits like Philabundance, said General Manager Conor Murphy.