Interview with Penn Mutual CEO, Eileen McDonnell
In sports, the Insurance category is one of the most valuable and most competitive when one thinks of sponsorship. Liberty Mutual, Allstate, Farmers, Geico all spend big bucks in the battle to engage consumers through the window of sport. But Penn Mutual? The highly successful suburban Philadelphia-based company has never gotten into the sports game, until now, and they have done it in a rather unique way to try and reach and entertain select consumers and engage millennials who may be looking to both purchase products and find a career path. They chose the growing sport of rugby. Penn Mutual became the title sponsor of two elite college rugby events, the Penn Mutual Varsity Cup (for fifteens rugby), and the Penn Mutual Collegiate Rugby Championships (for the Olympic version of sevens rugby) this past year, and it appears to be a winning combo thus far.
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