Member News: Building the CHOP brand abroad

CHOP HLH stacked cent 287hrAs the Children’s Hospital of Philadelphiaspends billions of dollars on building projects in and around the city, the pediatric medical center’s CEO is dreaming globally.

“I’ll give you my grand vision,” said Dr.Steven M. Altschuler, CEO of the West Philadelphia pediatric medical center for the past 14 years. “My vision is there will be CHOP-branded facilities around the world so every patient could get to one of them within a six-hour flight.”

CHOP’s effort to build its brand globally will take a major step forward June 1 when the Beijing Aiyuhua Hospital for Women and Children opens for business in China.

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