MRP awarded Business All-Star Accreditation by the All-Ireland Business Foundation  

MRP Prelytix, the only enterprise-class predictive ABM platform, has been awarded the Business All-Star Accreditation by the All-Ireland Business Foundation (AIBF). The All-Ireland Business Foundation identifies and accredits best-in-class Irish businesses and promotes them to Irish consumers — giving them the confidence and reassurance they need to make smart purchasing decisions.The accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr. Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics. Business All-Star accredited companies are defined as; progressive, indigenous Irish businesses that meet the highest standards of verified performance, trust, and customer-centricity. In achieving this accreditation MRP joins a unique group of businesses, demonstrating a commitment to improving service to their customers and suppliers.

“MRP has successfully navigated 3 rounds of auditing which proved their performance, trust, and customer-centricity”, said Kieren Ring, Deputy Chair, Adjudication Board. “The auditing process has left us in no doubt as to MRP’s suitability for Business All-Star accreditation and their inclusion in The Register of Irish Business Excellence (TRIBE)”.

Since its inception in 2002, MRP has evolved into an industry leader, leveraging data, insights and omni channel account based marketing to provide best in class ROI for its clients. Founded iby two Irish American entrepreneurs, after six strong years of growth in North America,  MRP became part of the Newry based First Derivatives and, expanded its global footprint by opening an office in Belfast. Starting out with just 10 team members in Belfast in 2011, today MRP has grown to over 300 strong in Belfast, with another 15 based in a new Dublin office, which opened last year.

“We are honored to be awarded the Business All-Star Accreditation by the All-Ireland Business Foundation (AIBF) and represent the foundation’s values of performance, trust, and authenticity,” says Kevin Cunningham, Co-Founder, and CEO of MRP.  “Our investments in Belfast, Newry and Dublin have been a driving force behind MRP Prelytix’s emergence as a leader in our space. ”

MRP’s technology and services empower client sales and marketing teams to simplify the complexity of their environment using realtime predictive analytics and intelligence to direct, coordinate, and execute across seven channels. Using MRP’s global ABM managed service capacity or their infrastructure, MRP’s approach is purpose-built to drive measurable and higher response rates, pipeline conversion, and pipeline value. Founded seven years before the next oldest ABM platform, today MRP has over 700 employees managing more than a thousand account-based programs across more than 100 countries, in 10 languages, from 11 offices spread across four continents.

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